01
Claim Supply
Exclusive motor-vehicle-accident claimants, delivered to personal injury firms in under five seconds. I built the brand, the product, and the growth engine behind it.
View website
I build companies,
and the systems behind them.
Founder and operator. I design and ship companies across software, real estate, hospitality, brand, and music, from one operating system.
SCROLL
I build across categories. Software, real estate, hospitality, brand, and sound. Not in theory, but shipped. One operator, one system, turning ideas into companies that run.
Ventures.
02
NorthOrleans
Designer apartments in Amsterdam Noord, developed end to end. Design, build, and operations under one team.
View website
03
Di Luca
Neapolitan pizza in Amsterdam. The concept, the identity, and the systems that run it.
View website
04
NoRelocation
Relocation handled end to end. The brand, the site, and the systems behind the move.
View website
05
MR. NO
House music and a creative identity to match. Production, sets, and the brand behind the sound.
View website
Same operating system. Every category.
The categories look unrelated. The method doesn't change: find the real system under the surface, build the generic engine first, keep what has to be reliable deterministic, and use AI for judgment. Brand, product, and go-to-market are one decision, not three.
01
Build the engine
Every one-off hides a reusable system. I find it first, then build the venture on top.
02
Deterministic where it counts
Scoring, routing, billing: code. Judgment and language: AI. Never blur the two.
03
Restraint is the design
One accent. Real type. No gimmicks. Confidence comes through what's left out.
04
Numbers over adjectives
Outcomes over process. The work earns the claim. The copy just frames it.
05
Ship to learn
Validate cheaply, ship the slice, keep the architecture clean where it matters.
06
Own the whole stack
Brand, product, and deployment are one craft, not a relay race.
What I do, across every venture.
01
Branding
Identity systems, naming, and visual language that hold up across a whole company, not just a logo.
02
Design
Web, brand, and editorial design built on a real design system, not one-off screens.
03
Software development
Full-stack web and product. Next.js, Astro, TypeScript, shipped and wired into your stack.
04
AI implementation
Claude Code and agent workflows built into the work, so one operator moves like a team.
05
Marketing
Positioning, go-to-market, performance marketing, and content distribution that compounds.
06
Sales
Pipeline design, lead routing, and conversion systems engineered to actually close.
07
Music & DJing
Original music, DJ sets, and audio production under MR. NO.
08
Content
Video and editorial content, produced and published across surfaces.
( Let's talk )
Have something in mind?
Start a conversationHow an idea becomes a shipped venture.
01
Find the system
I look past the request for the real machine underneath, the reusable engine the venture actually needs.
02
Design it
Brand, product, and go-to-market as one decision. A design system, never one-off screens.
03
Build deterministic
The parts that have to be reliable are code. AI handles judgment. Never the other way around.
04
Ship and learn
Validate cheaply, ship the vertical slice, and let real use decide what gets built next.
SoftwareReal EstateHospitalityBrandingMusicSoftwareReal EstateHospitalityBrandingMusic
Let's make something real.
Hire, invest, collaborate, or press. Same inbox, no triage.